Registered trademark refers to a trademark that has been approved and registered by the relevant government departments. The applicant of the trademark obtains the exclusive right to use the trademark. The registered trademark enjoys the exclusive right to use a brand name and brand logo. The brand name and brand logo are protected by law and can not be imitated by any other enterprise.
The Role of Trademarks
I. Flags in the Commercial War
The flag symbolizes the spirit of the past and the spiritual impetus to charge and fall into battle. The flag represents the soul of an army. It is an honor to plant one's own flag after capturing a position. The representative has been occupied. Trademark is the spiritual symbol of the enterprise, and also the most direct expression of the field occupied by the enterprise's goods and services.
II. The Key Play in Assets
The evaluation value of the trademark can increase the total assets of the enterprise, and the higher the value of the brand, the more it can reflect the influence of the trademark and the business situation of the enterprise, indirectly reflecting the consumer's acceptance of the trademark. As an intangible asset, trademark can also be transferred, licensed to others, or pledged to achieve its value.
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